Swedish Dilemma is a unique Swedish clothing brand that has chosen to go its own way in the fashion world by specializing in corduroy shorts. The brand was founded with a vision to combine traditional textiles with modern design principles to create timeless, high-quality garments. Manchester, a fabric that many associate with trousers or blazers from times gone by, has been given a new life here in an updated and urban context.

Basic idea and Inspiration

Swedish Dilemma Swedish Dilemma was founded by a group of Swedish creators who wanted to challenge common norms in the fashion industry. The name "Swedish Dilemma" refers to the balance between tradition and innovation - a conflict they consciously embrace. The brand draws inspiration from Scandinavian minimalism and functionality, but at the same time takes in influences from retro styles and urban subcultures.

Manchester, eller corduroy som det också kallas, valdes som deras signaturmaterial eftersom det både är hållbart och har en distinkt estetik. Manchester ger shorts en unik struktur och känsla som skiljer dem från shorts i bomull, denim eller linne. Dessutom är det ett material som fungerar bra i Sveriges varierande klimat – det är slitstarkt nog för sommarens äventyr, men också varmt nog för kyliga kvällar.